Human-centered design is a practical, repeatable approach to arriving at innovative solutions. Think of these Methods as a step-by-step guide to unleashing your creativity, putting the people you serve at the center of your design process to come up with new answers to difficult problems.
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Frame Your Design Challenge
Properly framing your design challenge is critical to your success. Here’s how to do it just right.
Immersion
There’s no better way to understand the people you’re designing for than by immersing yourself in their lives and communities.
Analogous Inspiration
To get a fresh perspective on your research, shift your focus to a new context.
Resource Flow
By organizing and visualizing how a person or family spends money, you’ll see how it comes in, goes out, and opportunities for more efficiency in the system.
Create a Project Plan
Get organized, understand your strengths, and start identifying what you’ll need to come up with innovative solutions.
Interview
There’s no better way to understand the hopes, desires, and aspirations of those you’re designing for than by talking with them directly.
Extremes and Mainstreams
Designing a solution that will work for everyone means talking to both extreme users and those squarely in the middle of your target audience.
Group Interview
You can come to a quick understanding of a community’s life, dynamics, and needs by conducting a group interview.
Draw It
Spur deeper and different kinds of conversations by picking up pen and paper and drawing.
Peers Observing Peers
Get a glimpse into the community you’re designing for by seeing how they document their own lives.
Guided Tour
Taking a Guided Tour through the home or workplace of the person you’re designing for can reveal their habits and values far better than talking to them on the street.
Conversation Starters
Conversation Starters put a bunch of ideas in front of users to spark their reactions.
Expert Interview
Experts can get you up to speed quickly on a topic, giving you key insights into relevant history, context, and innovations.
Recruiting Tools
Human-centered design isn’t just talking to a lot of people, it’s about talking to the right people. These tools will make sure that your interviews really count.
Collage
Having the people you’re designing for make and explain a collage can help you understand their values and thought processes.
Secondary Research
Getting smart around your challenge is crucial to success in the field.
Define Your Audience
Consider the broad spectrum of people who will be touched by your design solution.
Build a Team
An interdisciplinary mix of thinkers, makers, and doers is just the right combination to tackle any design challenge.
Card Sort
This simple exercise will help you identify what’s most important to the people you’re designing for.
Create a Concept
Move from a handful of ideas and insights into a fully-fledged concept, one that you’ll refine and push forward.
Integrate Feedback and Iterate
Let the feedback of the people you’re designing for guide the next iteration of your solution.
Mash-Ups
What would the Harvard of agricultural extension services look like? Mash-up two existing brands or concepts to explore new ideas.
Find Themes
As you share your learnings, hidden patterns are likely to emerge. Here’s how to spot and make sense of them.
Design Principles
As you build out your ideas, you’ll notice that certain unifying elements are starting to guide the design. Here’s how to recognize them.
Share Inspiring Stories
Once you’ve had a chance to Download Your Learnings it’s time to make sense of them. One way is to share the most inspiring stories you’ve heard with your teammates.
Create Insight Statements
A critical piece of the Ideation phase is plucking the insights that will drive your design out of the huge body of information you’ve gathered.
Business Model Canvas
This handy worksheet can help you think through some key aspects of a social enterprise, service, or business.
How Might We
Every problem is an opportunity for design. By framing your challenge as a How Might We question, you’ll set yourself up for an innovative solution.
Download Your Learnings
In the Inspiration Phase you gathered tons of information. Here’s how you share it with your team and put it to use.
Bundle Ideas
Now that you’ve got lots of ideas, it’s time to combine them into robust solutions.
Rapid Prototyping
Build your prototypes quickly, share them immediately, keep learning.
Role Play
A quick and tangible way to test an idea or experience is to get into character and act it out.
Brainstorm Rules
At IDEO.org we have seven little rules that unlock the creative power of a brainstorming session.
Get Visual
Incorporating drawing, sculpting, and building into the Ideation process can unlock all kinds of innovative solutions.
Explore Your Hunch
A huge part of human-centered design is following your nose. If you’ve got a feeling about something, give yourself a chance to explore it.
Create Frameworks
A Framework is a visual representation of a system, and a great way to make sense of data. Use them to highlight key relationships and develop your strategy.
Journey Map
A Journey Map allows you to identify and strategize for key moments in the product, experience, or service you’re designing.
Gut Check
You’ve been generating a ton of ideas. Here’s a chance to look at them critically and figure out what to pursue, what to evolve, and what to discard.
Storyboard
A quick, low-resolution prototype, a Storyboard can help you visualize your concept from start to finish.
Determine What to Prototype
There are so many ways to prototype an idea. Here’s how to isolate what to test.
Top Five
This easy synthesis tool can help you prioritize, communicate, and strategize with your team.
Co-Creation Session
The people you’re designing for can tell you plenty, and they can show you more. Here’s how to further incorporate them into your design process.
Get Feedback
You’ve learned and built. Now share what you’ve made with the people you’re designing for and see what they think.
Brainstorm
Energize your team and drum up a staggering amount of ideas.
Keep Getting Feedback
Even though your idea is now as close to market as it’s ever been, you still need the input of the people you’re designing for.
Define Success
Sit down with your team and map out what Success looks like. Setting key milestones will keep you on course and give you something to work toward.
Keep Iterating
Testing, getting feedback, and iterating will help you get a great solution to market and let you know where to push it when you do.
Live Prototyping
A Live Prototype is a chance to run your solution for a couple weeks out in the real world.
Build Partnerships
You may well need some help getting your concept to market. Build the Partnerships you’ll need now.
Measure and Evaluate
Your goal has always been to have big impact. Design the ways that you’ll measure and grow it into your solution.
Pilot
A Pilot is a longer-term test of your solution and a critical step before going to market.
Roadmap
You’ll need a timeline and a plan of action to get your idea out into the world. A Roadmap keeps you on time and on target.
Staff Your Project
Now that you’ve got an idea to put in motion, build the team that can take you from concept to completion.
Create a Pitch
Now that your idea is pretty well set, you’ll want to communicate it to funders, partners, consumers, everyone!
Sustainable Revenue
Your Funding Strategy will get you through launch, but you’ll need a long term revenue strategy to have maximum impact.
Ways to Grow Framework
This easy-to-make chart will help you understand whom your design solution is for and what implementation will look like.
Funding Strategy
Without a coherent Funding Strategy in place, you may not have the money you need to get your design solution off the ground.
Capabilities Quicksheet
You’ve got a great solution, but what is it going to take to execute it? The team you’ve currently got may not be enough.
How do I assess if my solution is working?
How do I make a prototype?
How do I get started?
How do I keep people at the center of my research?
How do I conduct an interview?
How do I make sense of what I've heard?
How do I turn my learnings into an opportunity for design?
How do I make my concept real?
How do I know if my idea is working?
How do I plan for what's next?
What tools can I use to understand people?
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