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How Might We

Every problem is an opportunity for design. By framing your challenge as a How Might We question, you’ll set yourself up for an innovative solution.



Suggested Time

60 Minutes

Level of Difficulty


Materials Needed

Insight statements, pens, Post-its


Design team

Process Phase

By defining themes and insights, you’ve identified problem areas that pose challenges to the people you’re designing for. Now, try reframing your insight statements as How Might We questions to turn those challenges into opportunities for design. We use the How Might We format because it suggests that a solution is possible and because they offer you the chance to answer them in a variety of ways. A properly framed How Might We doesn’t suggest a particular solution, but gives you the perfect frame for innovative thinking.


  1. Start by looking at the insight statements that you’ve created. Try rephrasing them as questions by adding “How might we” at the beginning.
  2. The goal is to find opportunities for design, so if your insights suggest several How Might We questions that’s great.
  3. Now take a look at your How Might We question and ask yourself if it allows for a variety of solutions. If it doesn’t, broaden it. Your How Might We should generate a number of possible answers and will become a launchpad for your Brainstorms.
  4. Finally, make sure that your How Might We’s aren’t too broad. It’s a tricky process but a good How Might We should give you both a narrow enough frame to let you know where to start your Brainstorm, but also enough breadth to give you room to explore wild ideas.