Once you’ve had a chance to Download Your Learnings and Share Inspiring Stories, you’re ready to Find Themes. Take a good long look across your interviews, Analogous Inspiration, and other learnings. Have any patterns emerged? Is there a compelling insight you heard again and again? A consistent problem the people you’re designing for face? What feels significant? What surprised you? These themes are bound to change, but as you move through the Ideation phase, continue looking for Themes and sorting out what they mean.