Create a Concept
Move from a handful of ideas and insights into a fully-fledged concept, one that you’ll refine and push forward.
Keep Getting Feedback
Even though your idea is now as close to market as it’s ever been, you still need the input of the people you’re designing for.
Build your prototypes quickly, share them immediately, keep learning.
Sit down with your team and map out what Success looks like. Setting key milestones will keep you on course and give you something to work toward.
Frame Your Design Challenge
Properly framing your design challenge is critical to your success. Here’s how to do it just right.
Spur deeper and different kinds of conversations by picking up pen and paper and drawing.
There’s no better way to understand the people you’re designing for than by immersing yourself in their lives and communities.
Human-centered design isn’t just talking to a lot of people, it’s about talking to the right people. These tools will make sure that your interviews really count.
By organizing and visualizing how a person or family spends money, you’ll see how it comes in, goes out, and opportunities for more efficiency in the system.
Testing, getting feedback, and iterating will help you get a great solution to market and let you know where to push it when you do.
As you share your learnings, hidden patterns are likely to emerge. Here’s how to spot and make sense of them.
Create a Project Plan
Get organized, understand your strengths, and start identifying what you’ll need to come up with innovative solutions.
You may well need some help getting your concept to market. Build the Partnerships you’ll need now.
Share Inspiring Stories
Once you’ve had a chance to Download Your Learnings it’s time to make sense of them. One way is to share the most inspiring stories you’ve heard with your teammates.
Measure and Evaluate
Your goal has always been to have big impact. Design the ways that you’ll measure and grow it into your solution.
You’ll need a timeline and a plan of action to get your idea out into the world. A Roadmap keeps you on time and on target.
Staff Your Project
Now that you’ve got an idea to put in motion, build the team that can take you from concept to completion.
Your Funding Strategy will get you through launch, but you’ll need a long term revenue strategy to have maximum impact.
Create a Pitch
Now that your idea is pretty well set, you’ll want to communicate it to funders, partners, consumers, everyone!
Now that you’ve got lots of ideas, it’s time to combine them into robust solutions.
The people you’re designing for can tell you plenty, and they can show you more. Here’s how to further incorporate them into your design process.
There’s no better way to understand the hopes, desires, and aspirations of those you’re designing for than by talking with them directly.
Getting smart around your challenge is crucial to success in the field.
Build a Team
An interdisciplinary mix of thinkers, makers, and doers is just the right combination to tackle any design challenge.
Extremes and Mainstreams
Designing a solution that will work for everyone means talking to both extreme users and those squarely in the middle of your target audience.
The Five Whys
This easy research method will help you uncover the deep motivations and assumptions that underpin a person’s behavior.
You’ve been generating a ton of ideas. Here’s a chance to look at them critically and figure out what to pursue, what to evolve, and what to discard.
Determine What to Prototype
There are so many ways to prototype an idea. Here’s how to isolate what to test.
Integrate Feedback and Iterate
Let the feedback of the people you’re designing for guide the next iteration of your solution.
Energize your team and drum up a staggering amount of ideas.
Define Your Audience
Consider the broad spectrum of people who will be touched by your design solution.
You’ve learned and built. Now share what you’ve made with the people you’re designing for and see what they think.
Without a coherent Funding Strategy in place, you may not have the money you need to get your design solution off the ground.
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