As you’re framing your design challenge, it’s critical to know who you’re designing for and what you need to investigate. Having an idea of your target audience’s needs, context, and history will help ensure that you start your research by asking smart questions. Don’t limit your thinking just to the people you’re designing for. You may need to consider the community around them, the services they rely on, or even the government policies that play a role in their lives. Depending on how well your team knows the challenge area you might also need to draw on Secondary Research as you do this activity.