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Download Your Learnings

In the Inspiration Phase you gathered tons of information. Here’s how you share it with your team and put it to use.


Suggested Time

30 Minutes per download

Level of Difficulty


Materials Needed

Pens, Post-its, a wall or board


Design team

Process Phase

Now that you’ve got a huge amount of notes, photos, impressions, and quotes, it’s time to start making sense of them. Because teamwork is so critical to human-centered design, IDEO.org teams download their learnings as groups. One by one you’ll go around the room, capture your ideas and stories on Post-its, and put them on big sheets of paper. It’s critical to pay close attention to your teammates stories, learnings, and hunches. This is a rich and powerful way to share what you’ve heard and part of the goal is make your individual learnings part of the collective group’s knowledge base.


  1. Take turns Downloading. Start by getting rid of other distractions and sitting in a circle.
  2. When it’s your turn, put all key information you’re about to share on Post-its and use them as you describe who you met, what you saw, the facts you gathered, and your impressions of the experience.
  3. Cluster the Post-its together as you put them on the wall or on a board so that you have a record of your discussion.
  4. When it’s not your turn, pay close attention. Feel free to ask questions if something isn’t clear.
  5. This process is best done the day of an interview or after a day in the field. Download while your experiences and perceptions are fresh.