Bundling Ideas takes you from strong individual concepts to solutions of substance. Think of it as a game of mix and match, with the end goal of putting the best parts of several ideas together to create more complex concepts. You’ll probably notice that many ideas start to resemble each other—which is a good thing. Try combining them; keep the best parts of some, get rid of the ones that aren’t working, and consolidate your thinking into a few concepts you can now start to share with the world.