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Business Model Canvas

This handy worksheet can help you think through some key aspects of a social enterprise, service, or business.


Suggested Time

90 Minutes

Level of Difficulty


Materials Needed

Pens, a Business Model Canvas worksheet


Design team

Process Phase

As you think through your idea and start to test it, you’ll also need to remain cognizant of your business model. A good way to keep it front and center in your mind is by using a Business Model Canvas. This simple sheet asks you key questions like what’s your revenue stream, what are key partnerships you’ll need to forge, and what resources are vital to your operation. You might even use a Business Model Canvas several times in the process as elements are bound to change as you refine your idea and move toward implementing it.


  1. Download and print out a Business Model Canvas for each of your team members. Here’s a good one.
  2. Sit down with your team and start to fill out the sections of the Business Model Canvas. When you fill it out the first time, expect for there to be holes. It’s okay not to know exactly how everything will work.
  3. You may need to pause filling out the sheet to get more information. That’s fine.
  4. When you’re done, post the Business Model Canvas in your workspace. Like everything else in the human-centered design process, you’ll refine it. Consider doing a new one as your project progresses.