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Create a Pitch

Now that your idea is pretty well set, you’ll want to communicate it to funders, partners, consumers, everyone!


Suggested Time

90-120 Minutes

Level of Difficulty


Materials Needed

Pens, Post-its


Design team

Process Phase

A pitch is a great way to communicate your idea, how it works, why it counts, and who it benefits. And in the process of making it, you’ll clarify the key elements of your idea and refine how you talk about them. A pitch is a primary way that you’ll present your idea, and you’ll be using it to convince different types of people—from banks to potential customers—to rally to your cause.


  1. The first thing you’ll want to articulate is the essence of your product, service, or experience. Offer context, the main thrust of your idea, why it’s different, and any call to action you’re making. Try to succinctly explain it in less than a minute.
  2. You’ll want your pitch to be clear and unambiguous, so don’t get bogged down in the details. Sell your idea by sharing how and why it counts.
  3. Next you’ll want to get that story into some kind of format. It could be a pamphlet, a website, a book, or a presentation. You may need more than one. You may need a graphic designer or writer to help.
  4. You’ll likely communicate differently with different audiences. Make sure you that as you Create a Pitch you think about telling stories of varying lengths and in varying degrees of detail. What are the short, medium, and long versions of your pitch?