Insight Statements succinctly articulate the most valuable learning or "aha" moments that emerge from your research. After you’ve downloaded findings and identified key themes from your research, creating insight statements will help point the way forward. Your insight statements will help you frame How Might We questions and give shape and form to subsequent Brainstorm. It’s not always easy to create them, and it will probably take some work editing them down to the three to five main insights that will help you drive toward solutions.