Mash-Ups are similar to Analogous Inspiration in that each Method relies on isolating the exact quality you’re looking to design into your solution. For Mash-Ups, however, this is more a thought exercise, a chance to pose bold, even unreasonable questions to speed your thinking along. If you’re trying to design a healthful school lunch, you might ask, “What’s the farmer’s market version of a cafeteria?” Or if you want to determine how to make financial services more social, you might ask “What’s the Facebook version of a savings account?” The trick is to layer a real-world example of whatever quality you seek onto what you’re designing.