You’ll be talking to a lot of people as part of the Inspiration Phase, but learning from the people you’re designing for can also mean empowering them do some of the research themselves and then share back with you. You may also find that social and gender dynamics, or research around a sensitive subject, like sexual health for example, may limit how much the people you’re designing for are willing to tell you. By bringing the people you’re designing for in as partners in your research and giving them the tools to capture their own attitudes, opinions, and hopes, you’ll learn more than you ever could on your own.