Over the course of the Inspiration Phase, you’ve heard stories or had experiences that stuck with you. Most likely, they won’t be the ultimate solutions to your design challenge, but chances are they’ll resonate with your teammates as well. At IDEO.org, we share these inspiring stories with our teammates so that they become part of our collective consciousness. The goal is to build a repository of stories for your team to draw from, tell, and retell. Capturing those resonant ideas and feelings, and building them into the very narrative of your team’s work helps everyone down the line.