Make It

Krista Donaldson

CEO, D-Rev

“You’re taking risk out of the process by making something simple first. And you always learn lessons from it.”

As human-centered designers, we make because we believe in the power of tangibility and we know that making an idea real is a fantastic way to think it through. When the goal is to get impactful solutions out into the world you can’t stay in the realm of theory. You have to make your ideas real.

Human-centered designers are doers, tinkerers, crafters, and builders. We have a bias toward action, and that means getting ideas out of our heads and into the hands of the people we’re looking to serve. We make using anything at our disposal, from cardboard and scissors to sophisticated digital tools. In the end, it doesn’t matter what you use, or how beautiful the result is, the goal is always to convey an idea, share it, and learn how to make it better.

Krista Donaldson

Krista Donaldson is a designer, engineer, and the CEO of D-Rev, a San Francisco-based organization that designs medical devices to improve the lives of people living on less than $4 per day. Prior to D-Rev, Krista served as a Diplomacy Fellow in the U.S. Department of State’s American Association for the Advancement of Science, where she guided economic policy and the reconstruction of Iraq’s electricity sector.