allcove
Redesigning the help-seeking experience for youth
Nearly half of all lifetime mental illness cases in the U.S. begin by age 14, yet 79% of the youth in need of care don’t access it. Support is either not easy to find or not available to all. Stanford University’s Department of Psychiatry's Center for Youth Mental Health & Wellbeing wanted to redefine the threshold for seeking care, making it easy for youth to walk in and tackle challenges, big or small. They engaged IDEO.org to design a brand and space that would alleviate stigma and meet youth where they are. How might we create a non-judgmental space where teens can press pause and seek help?
THE OUTCOME
THE PROCESS
INSPIRATION
IDEATION
IMPLEMENTATION